In the burgeoning landscape of the cannabis industry, celebrity cannabis brands have emerged as a significant force, blending star power with the allure of cannabis culture. From renowned musicians to Hollywood A-listers, celebrities are lending their names and expertise to craft some of the most sought-after cannabis products on the market today.
1. Cookies by Berner
Cookies is the most globally recognised cannabis company; founded in 2010 by Billboard-charting rapper and entrepreneur Berner and Bay Area breeder and cultivator Jai. The company creates game-changing genetics and offers a collection of over 70 proprietary cannabis cultivars and more than 2,000 products.
2. Khalifa Kush by Wiz Khalifa
Khalifa Kush (KK) was developed for Wiz back in the early 10's, tailored specifically for his personal tastes and held closely within his private stashes in Los Angeles, California. After years of keeping KK to himself, he chose to share KK with the world in 2014. A two year long journey led to the first Khalifa Kush flower sales in 2016 at Tryke's Reef Dispensaries in the Southwestern US.
Conceived to honor the spirit of Grateful Dead co-founder Jerry Garcia, and launched in California in 2020 by his family. The cannabis line honors the singer's longstanding advocacy for the legalisation of weed, while giving fans something new to celebrate Garcia's free-spirited legacy
4. Tyson 2.0 by Mike Tyson
TYSON 2.0 is a brand founded by the legendary boxer Mike Tyson. The Company entered the cannabis ring in 2021, with a commitment to providing the highest quality products in each market that it entered. While continuing to conquer the global cannabis market, TYSON 2.0 has also expanded into a variety of other consumer product categories, spanning across the US and 16 other countries.
5. Willie's Reserve by Willie Nelson
Willie’s Reserve is a trailblazing line of marijuana products that celebrates the legendary musician Willie Nelson’s love of cannabis and the culture surrounding it. It was launched in 2016.
6. 93 Boyz by Vic Mensa
Launched in 2022, 93 Boyz is launched by Chicago-born musician and activist Vic Mensa. This brand pairs top-shelf genetics with a core mission focused on giving back to the community.
7. Belushi's Farm by Jim Beluhsi
Founded in Southern Oregon in 2015 by comic actor Jim Beluhsi (John's younger brother), it's know best for their Blues Brothers brand.
8. 22Red by Shavo Odadjian
Founded by System of a Down bassist Shavo Odadjian in 2018. It is a premium lifestyle brand where cannabis, music, skate, and design cultures intersect
9. Cheech & Chong's by Cheech Marin and Tommy Chong
Founded by the Comedy duo Cheech Marin and Tommy Chong in 2020, this brand celebrates the spirit of counterculture, creativity, and good vibes.
10. Jay-Z's Monogram
Jay-Z has expanded his empire to include Monogram, a premium cannabis brand focused on craftsmanship and innovation. It was founded in 2021.
